Department of Education
Putting kids at the heart of schools.
During my four years at the Victorian School Building Authority (VSBA), part of the Department of Education, I transformed the brand from a channel for construction updates into a platform for storytelling—focusing on the real impact of school buildings on students and communities.
The VSBA brand was known but often met with frustration. People usually heard from us when we announced construction in their neighborhood or school—meaning noise and disruption. But these projects gave students better learning spaces that could shape their futures.
Rather than telling the story of the buildings, I told the story of the people they served. Starting as a graphic designer and growing into the brand lead and senior digital strategist, I launched an Instagram presence with bespoke organic content, managed the VSBA website, and led a team of videographers, designers, website editors, and social media creators—bringing to life the stories of students, teachers, and communities impacted by these projects.
Brand Lead
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Art Direction
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Digital Strategy
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Brand Lead 〰️ Art Direction 〰️ Digital Strategy 〰️
If kids designed a school…
Organic content
A letter to my new school
Organic content
Interviewing each other
Organic content
Example social posts
Orbost Community College Regeneration Project
The brief was simple: capture the new facilities of a merged P–12 school in regional Australia. But to me, a school in a town like Orbost isn’t just buildings, it’s the heart of the community.
Instead of filming a showcase of classrooms and corridors, I reframed the story to focus on what the new college meant for the people who grew up there, the parents raising kids there now, and the students about to step inside. I wanted the film to carry a sense of evolution in both visual direction and story: a community saying goodbye to its past while stepping into a new future.
With a lean team and limited resources, I worked directly with the local community and production team and brought children’s voices to the centre. The result was a story that became the reflection of a small town investing in its kids, told with warmth, pride, and a sense of continuity. The film reframed a $7 million government build as a community story, generating positive regional press and strengthening public trust in the state government’s investment.
Recruitment drive
Commissioned photography
