Department of Education

Putting kids at the heart of schools.

During my four years at the Victorian School Building Authority (VSBA), part of the Department of Education, I transformed the brand from a channel for construction updates into a platform for storytelling—focusing on the real impact of school buildings on students and communities.

The VSBA brand was known but often met with frustration. People usually heard from us when we announced construction in their neighborhood or school—meaning noise and disruption. But these projects gave students better learning spaces that could shape their futures.

Rather than telling the story of the buildings, I told the story of the people they served. Starting as a graphic designer and growing into the brand lead and senior digital strategist, I launched an Instagram presence with bespoke organic content, managed the VSBA website, and led a team of videographers, designers, website editors, and social media creators—bringing to life the stories of students, teachers, and communities impacted by these projects.