SwipeSafe

Making online safety serious fun.

Background
SwipeSafe is a first-of-its-kind web app developed by ChildFund to help children navigate online safety through interactive, self-guided learning. The campaign aimed to introduce SwipeSafe to parents and position it as the go-to digital safety tool for families.

Role
I worked on the campaign strategy and creative for ChildFund, shaping parent-focused messaging and leading the creative direction. I also oversaw the creative rollout across paid social, working closely with strategy and performance teams to ensure alignment across every touchpoint.

Delivery & Impact
The work was well received and contributed to a successful launch. It helped define SwipeSafe’s creative tone in-market and strengthened ChildFund’s confidence in the creative approach for future phases of the program.